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AUTOStraßenverkehr

Language German
Copy Price € 1.50
Launched in 1953
Frequency fortnightly
Sold copies 158,472*
Print run 229,762*
Online edition
Page impressions
Unique Users
*IVW I-III/2011
Editorial Content
It doesn’t get any clearer than this: AUTOStraßenverkehr
With its objectivity and clarity of structure, AUTOStraßenverkehr brings order into the dynamic car market, creating transparency all round and giving clear recommendations. In concise, comprehensible terms, AUTOStraßenverkehr outlines significant trends, heralds upcoming developments and delivers up-to-date product information through individual, comparison and endurance tests. Value-for-money is the main emphasis throughout. Tips on important service topics such as insurance, finance, running costs and the pre-owned market enable real savings to be made. The focus is always to bring out the greatest possible practical value for the private car owner.

AUTOStraßenverkehr readers pursue a broad spectrum of interests. They consider themselves not so much car enthusiasts as car users who want to know more. Private car buyers constitute the principal target group of the magazine. When it comes to making a buying decision, good value for money is the highest priority for them. Although the readers are open to new products, their consumer behaviour tends to be directed more from the head than the heart.
Function
Your guide to the world of everyday motoring.
Ethics of the brand
New products, tests, technology and tips for private motorists looking for quick expert information.
Readership
Source Allensbacher Markt- und Werbeträgeranalyse 2011
Total readership 550,000
Gender 88% male, 12% female
Average age 48 years
Average household income € 2,886,- per month
Ad Rates
1/1 page full colour € 16,000.- plus VAT if applicable
2/1 page full colour spread € 31,150.- plus VAT if applicable
Download rate card Germany_AUTOStraßenverkehr (application/pdf 1.6 MB)
Contacts
Publishing house Motor Presse Stuttgart GmbH & Co. KG, Leuschnerstr. 1, 70174 Stuttgart, Germany
National website http://www.mps-anzeigen.de
Editor-in-chief Jens Katemann, Phone:+49-711-182-1326 , Fax:+49-711-182-1834
Advertising Director Stephen Brand, Phone:+49-711-182 1981, Fax:+49-711-182 2076
Deputy Advertising Director
Product-Manager Alexander Grzegorzewski, Phone:+49-711-182 1852
Internat. Advertising Kirsten Brodersen, Phone:+49 711 182-1398, Fax:+49 711 182-1906
Extras