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Motor Klassik

Language German
Copy Price € 4.50
Launched in 1984
Frequency monthly
Sold copies 80,927*
Print run 141,721*
Online edition http://www.motor-klassik.de
Page impressions 2,61 Mio.**
Unique Users 88,000***
* IVW I-III/2011, ** IVW 10/2011; ***AGOF internet facts 2011-II
Editorial Content
MotorKlassik is the magazine for the vibrant culture of automobile classics. MotorKlassik devotes itself to the classics of automobile history and their very individual qualities, making it possible for readers to immerse themselves in this fascinating world and directly experience the unique character of these vehicles. This high aspiration is underscored by the respectful approach taken to each individual classic and the high journalistic quality of text and image. MotorKlassik places great importance on readers really experiencing the fascination of automobile classics through genuine driving reports.
MotorKlassik readers are predominantly male. Most are in the 30-to-59 age bracket and have an above-average education. MotorKlassik readers are established in their career and enjoy a high net household income. Their consumer behaviour is characterised by a willingness to spend a good deal of money on quality products and luxury goods.

They are individualists with a passion, who enjoy their life to the full and for whom it is very important to express their personal style. In this regard a major role is played by special cars, watches or furniture that cannot be found on every street corner. True class is for them less a question of money than of quality, aesthetics and durability.
Despite not necessarily being fanatical about technology, they nevertheless love simply immersing themselves in the world of automobile classics. As well as being interested in concrete suggestions, they are seeking a platform that allows them to indulge, share and cultivate their fascination and passion for genuine classics.
Function
Information, advice, entertainment and worlds of experience for readers with an interest in
automobile classics.
Ethics of the brand
The magazine for the vibrant culture of automobile classics.
Readership
Source Allensbacher Werbeträger Analyse 2011
Total readership 320,000
Gender 87% male, 13% female
Average age 46 years
Average household income € 3,347.- per month
Ad Rates
1/1 page full colour € 9,500.- plus VAT if applicable
2/1 page full colour spread € 18,800.- plus VAT if applicable
Download rate card Germany_Motor Klassik (application/pdf 2.9 MB)
Contacts
Publishing house Motor Presse Stuttgart GmbH & Co. KG, Leuschnerstr. 1, 70174 Stuttgart, Germany
National website http://www.mps-anzeigen.de
Editor-in-chief
Advertising Director Stephen Brand, Phone:+49-711-182 1981, Fax:+49-711-182 2076
Deputy Advertising Director
Product-Manager Alexander Grzegorzewski, Phone:+49-711-182 1852
Internat. Advertising Kirsten Brodersen, Phone:+49 711 182-1398, Fax:+49 711 182-1906
Extras
Motor Klassik YOUNGTIMER
Language: German
Launched in: 2003
Frequency: quarterly
Print run: 80,000*

* Publisher's Statement