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MOTORSPORT aktuell

Language German
Copy Price € 2.00
Launched in 1975
Frequency weekly
Sold copies 43,652*
Print run 71,856*
Online edition http://www.motorsport-aktuell.com
Page impressions 797,150**
Unique Users 38,000***
*IVW av. I-III/2011, **IVW 10/2011; ***AGOF internet facts 2011-II
Editorial Content
Europe's fastest motorsports newspaper is the only one to provide all that makes the hearts of motor-racing fans beat faster by Tuesday following the weekend racing: comprehensive, hot-off-the-press race reports from national and international car and motorbike racing: Whatever their level of interest - casual or committed fans, active sportsmen or decision-makers - MOTORSPORT aktuell provides them with the in-depth analysis and commentary that the TV and newspaper coverage cannot deliver. The entire thematic spectrum of racing is covered professionally and authoritatively: all Formula classes, touring car and rally racing, popular motor sports, the Moto Grand Prix scene, the Superbike World Championships and Motorcross. In short: anyone that has anything to say in motor racing, says it in MOTORSPORT aktuell - the source of information for everything to do with motor sports. Week by week all news from the market and opinion leader.
Function
The issue of performance is guaranteed to ignite the enthusiasm of this target group.The most significant characteristic of these mostly younger men is their communicative, ambitious underlying attitude. This can be seen in the active organisation of their leisure time as much as the sporty way they dress. In the broad spectrum of their interests, the main emphases are on the areas of finances and sport, but also on technical products ranging from hi-fi to computer via mobile communications. The annual reader vote, "Driver of the year", is a source of highly interesting market research data from the racing market, allowing the portrayal of long-term trends. These include brand awareness and affinity data for manufacturers, teams, suppliers and sponsors, as well as assessments of the development of motorsports generally and of race series individually.
Ethics of the brand
Readership
Source AWA 2011
Total readership 364.400
Gender 94% male, 6 % female
Average age 40.8 years
Average household income 2,990.- per month
Ad Rates
1/1 page full colour € 8,100.- (plus VAT if applicable)
2/1 page full colour spread € 16,100.- (plus VAT if applicable)
Download rate card Germany_MOTORSPORT aktuell (application/pdf 2.5 MB)
Contacts
Publishing house Motor-Presse (Schweiz) AG, Industriestrasse 28, 8604 Volketswil
National website http://www.mps-anzeigen.de
Editor-in-chief Leopold Wieland, Phone:+41 44 806-5566
Advertising Director Stefan Granzer, Phone:+49-711-182 1641
Deputy Advertising Director
Product-Manager Stefan Granzer, Phone:+49-711-182 1641
Internat. Advertising Kirsten Brodersen, Phone:+49 711 182-1398, Fax:+49 711 182-1906
Extras