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MOTORRAD

Language German
Copy Price € 3,90
Launched in 1903
Frequency fortnightly
Sold copies 113.701*
Print run 171.883*
Online edition http://motorradonline.de
Page impressions 8,03 Mio. (IVW 10/2011)
Unique Users 620 Tsd. (AGOF 2011-II)
*IVW I-III/2011
Editorial Content
Europe's largest motorcycle magazine for all motorcyclists. MOTORRAD contains in-depth testing, up-to-date reporting and infotainment. Lively travel reports, advice and national and international racing action.
Function
The magazine takes an up-to-the-minute, contemorary approach as it portrays and comments on the entire bandwidth of the two-wheeled world. This is supported by critical analyses of the latest motorcycles, manufacturers' secret plans, the latest trends in the powered two-wheeler segment, and competent motorsports coverage.
Ethics of the brand
MOTORRAD has created an exclusive, international, consumer-based opinion barometer that has earned great respect right up to the boardrooms of the motorcycle industry. MOTORRAD is the opinion leader among Germany's motorcycling magazines.
Readership
Source AWA 2011
Total readership 740,000
Gender 90% male, 10 % female
Average age 41,7 years
Average household income
Ad Rates
1/1 page full colour € 16,800 plus VAT 19%
2/1 page full colour spread € 33,600 plus VAT 19%
Download rate card Germany_Motorrad (application/pdf 3.1 MB)
Contacts
Publishing house Motor Presse Stuttgart GmbH & Co.KG, Leuschnerstr. 1, 70174 Stuttgart
National website http://www.mps-anzeigen.de
Editor-in-chief Michael Pfeiffer, Phone:0711/182-1606
Advertising Director Marcus Schardt, Phone:0711/182-1253, Fax:0711/182-1646
Deputy Advertising Director
Product-Manager
Internat. Advertising Kirsten Brodersen, Phone:+49 711 182-1398, Fax:+49 711 182-1906
Extras
roller Katalog
Frequency: annually
Print run: 50,000
MOTORRAD action team
Launched in: annually
Frequency: 50,000
MOTORRAD Sportler Spezial
Frequency: annually
Print run: 50,000
MOTORRAD Gebrauchtkauf
Frequency: annually
Print run: 50,000
MOTORRAD unterwegs
Frequency: annually
Print run: 50,000
MOTORRAD KATALOG
Launched in: 1968
Frequency: annually
Print run: 115,000
Motorrad BMW Special
Language: German
Launched in: 2011
Frequency: twice a year
Print run: 50.000
MOTORRAD COACH
Language: German
Frequency: annually
Print run: 70,000



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