Language	German
Copy Price	€ 3.90
Launched in	1996
Frequency	monthly
Sold copies	71.694*
Print run	112.267*
Online edition	http://www.cavallo.de
Page impressions	625.630
Unique Users	65.000
*IVW II/2011

Editorial Content

CAVALLO is Germanys top-selling equestrian sport magazine by far. Numerous consumer-oriented articles in every issue convey a high level of specialist knowledge. The large editorial team maintains an independent, dedicated and critical attitude to research and coverage. CAVALLO is renowned for its breadth of topics of a highly practical nature, the main editorial focus being on all styles and methods of riding and horse training. It offers numerous product tests, critical tests of riding schools, soundly researched reports on equine medicine, behavioural research or feeding. All rounded off by portraits of fascinating horses, races and riders.

Function

Ethics of the brand

Readership
Source	AWA 2011
Total readership	370.000
Gender	85% female, 15% male
Average age	34,4 years
Average household income	€ 3.361,-

Ad Rates
1/1 page full colour	€ 6.700,-
2/1 page full colour spread	€ 13.400,-
Download rate card	Ger_Cavallo (application/pdf 1.4 MB) http://www.mps-anzeigen.de

Contacts
Publishing house	Motor Presse Stuttgart GmbH & Co. KG, Leuschnerstrasse 1, 70174 Stuttgart
National website	http://www.mps-anzeigen.de
Editor-in-chief	Christine Felsinger, Phone:+49 711 182-2101, Fax:+49 711 182-2102
Advertising Director	Michael G. Müller, Phone:+49 711 182-2141, Fax:+49 711 182-2140
Deputy Advertising Director	Heike Sawetzki, Phone:0711 182-2143, Fax:0711 182-2140
Product-Manager	Fabian Dubberke, Phone:0711 182-2463, Fax:0711 182-2469
Internat. Advertising	Kirsten Brodersen, Phone:+49 711 182-1398, Fax:+49 711 182-1906

Extras

CAVALLO

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