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Mountain BIKE

Language German
Copy Price € 4,50
Launched in 1993
Frequency monthly
Sold copies 75.848*
Print run 129.552*
Online edition http://www.mountainbike-magazin.de
Page impressions 11.251.626 (IVW 8/2011, outdoorCHANNEL)
Unique Users 586.000**
*IVW I-III/2011, ** AGOF 2010-5
Editorial Content
MountainBIKE has for almost 20 years numbered among the world‘s biggest mountain-bike magazines. Always right up to date, the magazine keeps active and enthusiastic bikers informed about the latest products and trends, acts as a fitness advisor, presents month for month the finest bike tours and fascinates with its gripping reports. In addition to this, new fans are provided with all the right tips and info on their first bike and the right equipment.
Function
MountainBIKE is the competent opinion leader which offers its readers exclusive information and service which is close to practice in all areas of mountain biking. MountainBIKE functions as a buying guide for mountain bikers
Ethics of the brand
MountainBIKE stands for competent, objective, contemporary, comprehensive, critical, entertaining and practice-oriented reporting both within the core branch and among readers.
Readership
Source AWA 2011
Total readership 0,37 Mio.
Gender 85% male, 15% female
Average age 38,7 years
Average household income € 3.416,00 per month
Ad Rates
1/1 page full colour € 8.300,00
2/1 page full colour spread € 16.600,00
Download rate card Germany_MountainBike (application/pdf 4.3 MB) http://www.mps-anzeigen.de
Contacts
Publishing house Motor Presse Stuttgart GmbH & Co.KG, Leuschnerstr. 1, 70174 Stuttgart
National website http://www.mps-anzeigen.de
Editor-in-chief Jens Vögele, Phone:+49 7152 9415-71, Fax:+49 7152 9415-66
Advertising Director Sascha Gröschel, Phone:++49 40 853303-86
Deputy Advertising Director Daniel Hiendlmeier, Phone:0711 182-1545
Product-Manager
Internat. Advertising Kirsten Brodersen, Phone:+49 711 182-1398, Fax:+49 711 182-1906
Extras
TOUREN -SPECIAL
Language: German
Launched in: 2002
Frequency: 2 times a year
Print run: 42.000