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RoadBIKE

Language German
Copy Price € 4,50
Launched in 2006
Frequency monthly
Sold copies 37.481*
Print run 69.546*
Online edition http://www.roadbike.de
Page impressions 11.251.626 /IVW 8/2011, outdoorCHANNEL)
Unique Users 586.000**
*IVWI-III/2011, **AGOF 2011-5
Editorial Content
Fascination, emotion, competence. RoadBIKE communicates the whole spectrum of the beauty of cycle racing. RoadBIKE targets beginners and ambitious racing cyclists. With a large test and service section, RoadBIKE is at the same time a shopping advisor, information source and general guide. In RoadBIKE you will find the latest developments and trends on the topic of racing cycles. By racing cyclists for racing cyclists.
Function
RoadBIKE is the service magazine for keen racing cyclists which is close to its readers. RoadBIKE offers thorough tests, clear buying recommendations and lots of practice-oriented service. Passionate racing cyclists produce a magazine for passionate racing cyclists. And the focus is on the interests of all who succumb to the fascination of the racing cycle.
Ethics of the brand
RoadBIKE stands for high-quality journalism, for competent, objective, practice-oriented, critical and entertaining reporting both within the core branch and among readers.
Readership
Source readers survey 2011
Total readership
Gender 83% male, 17% female
Average age 41,7 years
Average household income
Ad Rates
1/1 page full colour € 5.200,00
2/1 page full colour spread € 10.400,00
Download rate card Germany_RoadBike (application/pdf 4.3 MB) http://www.mps-anzeigen.de
Contacts
Publishing house Motor Presse Stuttgart GmbH & Co.KG, Leuschnerstr. 1, 70174 Stuttgart
National website http://www.mps-anzeigen.de
Editor-in-chief Jens Vögele, Phone:+49 7152 9415-71, Fax:+49 7152 9415-66
Advertising Director Sascha Gröschel, Phone:++49 40 853303-86
Deputy Advertising Director Daniel Hiendlmeier, Phone:0711 182-1545
Product-Manager
Internat. Advertising Kirsten Brodersen, Phone:+49 711 182-1398, Fax:+49 711 182-1906
Extras