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AUTOStraßenverkehr (Germany)
Language
German
Copy Price
€ 1.40
Launched in
1953
Frequency
fortnightly
Sold copies
170,277*
Print run
241,797*
*IVW I-IV/2009
Editorial Content
With its objectivity and clarity or structure, AUTOStraßenverkehr brings order into the dynamic car market, creating maximum transparency and giving clear recommendations. In concise, comprehensible terms, AUTOStraßenverkehr outlines significant trends, heralds upcoming developments and delivers up-to-date product information through individual, comparison and endurance tests. Value-for-money is the main emphasis throughout.Tips on important auto service topics such as insurance, fi nance, running costs and the pre-owned market enable real savings to be made. The focus is always to bring out the greatest possible practical value for the private car owner.
Function
AUTOStraßenverkehr writes for people with an interest in cars who want to be well informed about the increasingly complex car market. Since the majority of readers pay for their car from their own pocket, practical considerations and good value-for-money are a high priority for them. When deciding what to buy, they go by their head more often than their heart.
Ethics of the brand
Independent, committed, critical and strictly neutral, the test verdicts focus on cost-benefit ratios and give clear guidance in simple language.
Readership
Source
Allensbacher Werbeträgeranalyse 2009
Total readership
450,000
Gender
90% male, 10% female
Average age
48 years
Average household income
€ 2,558.- per month
Ad Rates
1/1 page full colour
€ 15,400.- plus VAT if applicable
2/1 page full colour spread
€ 30,100.- plus VAT if applicable
Download rate card
Germany_AUTOStraßenverkehr (1.1 MB)
Contacts
Publishing house
Motor Presse Stuttgart GmbH & Co. KG, Leuschnerstr. 1, 70174 Stuttgart, Germany
National website
http://www.mps-anzeigen.de
Editor-in-Chief
Jens Katemann ; Phone: +49-711-182-1326 ; Fax: +49-711-182-1834
Advertising Director
Stephen Brand ; Phone: +49-711-182 1981 ; Fax: +49-711-182 2076
Product-Manager
Alexander Grzegorzewski ; Phone: +49-711-182 1852
Internat. Advertising
Kirsten Brodersen ; Phone: +49 711 182-1398 ; Fax: +49 711 182-1906

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