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AUTOStraßenverkehr (Germany) |
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Language
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German |
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Copy Price
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€ 1.40 |
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Launched in
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1953 |
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Frequency
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fortnightly |
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Sold copies
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170,277* |
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Print run
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241,797* |
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Editorial Content
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With its objectivity and clarity or structure, AUTOStraßenverkehr brings order into the dynamic car market, creating maximum transparency and giving clear recommendations. In concise, comprehensible terms, AUTOStraßenverkehr outlines significant trends, heralds upcoming developments and delivers up-to-date product information through individual, comparison and endurance tests. Value-for-money is the main emphasis throughout.Tips on important auto service topics such as insurance, fi nance, running costs and the pre-owned market enable real savings to be made. The focus is always to bring out the greatest possible practical value for the private car owner.
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Function
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AUTOStraßenverkehr writes for people with an interest in cars who want to be well informed about the increasingly complex car market. Since the majority of readers pay for their car from their own pocket, practical considerations and good value-for-money are a high priority for them. When deciding what to buy, they go by their head more often than their heart.
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Ethics of the brand
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Independent, committed, critical and strictly neutral, the test verdicts focus on cost-benefit ratios and give clear guidance in simple language.
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Readership
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Source
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Allensbacher Werbeträgeranalyse 2009 |
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Total readership
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450,000 |
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Gender
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90% male, 10% female |
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Average age
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48 years |
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Average household income
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€ 2,558.- per month |
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Ad Rates
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Contacts
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Publishing house
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Motor Presse Stuttgart GmbH & Co. KG, Leuschnerstr. 1, 70174 Stuttgart, Germany |
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National website
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http://www.mps-anzeigen.de |
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Editor-in-Chief
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Jens Katemann
; Phone: +49-711-182-1326 ; Fax: +49-711-182-1834
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Advertising Director
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Stephen Brand
; Phone: +49-711-182 1981 ; Fax: +49-711-182 2076
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Product-Manager
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Alexander Grzegorzewski
; Phone: +49-711-182 1852
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Internat. Advertising
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Kirsten Brodersen
; Phone: +49 711 182-1398 ; Fax: +49 711 182-1906
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