Motor Klassik is the magazine for the vibrant culture of automobile classics. Motor Klassik devotes itself to the classics of automobile history and their very individual qualities, making it possible for readers to immerse themselves in this fascinating world and directly experience the unique character of these vehicles. This high aspiration is underscored by the respectful approach taken to each individual classic and the high journalistic quality of text and image. Motor Klassik places great importance on readers really experiencing the fascination of automobile classics through genuine driving reports.
What is more, Motor Klassik is the only magazine anchored in classic automobile tradition through an “ancestral line” of expert contemporary witnesses and authors.

Motor Klassik readers are predominantly male. The average reader is between 30 and 59 years old and has an above-average education.
They are established in their career and enjoy a high net household income. Their consumer behaviour is characterised by a willingness to spend a good deal of money on quality products and luxury goods. They are individualists with a passion, who enjoy their life to the full and for whom it is very important to express their personal style. In this regard a major role is played by special cars, watches or furniture that cannot be found on every street corner. True class is for them less a question of money than of quality, aesthetics and durability.