More mobile leisure magazines in Germany
promobil (Germany)
Language
German
Copy Price
€ 3,70
Launched in
1983
Frequency
monthly
Sold copies
72,306*
Print run
109,146*
Online edition
http://www.promobil.de
Page Impressions
783,845
*IVW IV/2009
Editorial Content
promobil is Germany’s oldest – and by far the most successful – motor-home magazine. For over 25 years the undisputed market leader has dedicated itself consistently to the needs of motor-home enthusiasts. The editorial focus is on vehicle tests and new products, authentic travel reports and extremely useful practical tips. Likewise every issue of promobil offers specific service topics and a wealth of RV site information.
Function
Opinion forming magazine, setting standards within industry. promobil-tests are characterized by great technical expertise and credibility; the new products introduced always represent the latest developments and are often covered exclusively. The mix and variety of topics makes the magazine both an essential buyer’s guide and an opinion leader that shapes the market. All this explains why promobil enjoys unequalled prominence in the motor-home magazine sector.
Ethics of the brand
Independent, committed, critical and strictly neutral. With test verdicts critical but based on data that can be subsequently confirmed.
Readership
Source
AWA 2009
Total readership
0.35 mio (title in 6-frequency)
Gender
55 % men / 45 % women
Average age
53,3 years
Average household income
€ 3.276,00
Ad Rates
1/1 page full colour
€ 8,200
2/1 page full colour spread
€ 15,670
Download rate card
Germany_promobil (1.9 MB)
Contacts
Publishing house
Motor Presse Stuttgart GmbH & Co. KG, Leuschnerstr. 1, 70174 Stuttgart
National website
http://www.mps-anzeigen.de
Editor-in-Chief
Ulrich Kohstall ; Phone: 0049/7152-941520
Advertising Director
Peter Steinbach ; Phone: 0049/711/182-1996
Internat. Advertising
Kirsten Brodersen ; Phone: +49 711 182-1398 ; Fax: +49 711 182-1906

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