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promobil (Germany) |
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Language
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German |
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Copy Price
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€ 3,70 |
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Launched in
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1983 |
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Frequency
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monthly |
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Sold copies
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72,306* |
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Print run
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109,146* |
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Online edition
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http://www.promobil.de |
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Page Impressions
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783,845 |
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Editorial Content
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promobil is Germany’s oldest – and by far the most successful – motor-home magazine. For over 25 years the undisputed market leader has dedicated itself consistently to the needs of motor-home enthusiasts. The editorial focus is on vehicle tests and new products, authentic travel reports and extremely useful practical tips. Likewise every issue of promobil offers specific service topics and a wealth of RV site information.
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Function
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Opinion forming magazine, setting standards within industry. promobil-tests are characterized by great technical expertise and credibility; the new products introduced always represent the latest developments and are often covered exclusively. The mix and variety of topics makes the magazine both an essential buyer’s guide and an opinion leader that shapes the market. All this explains why promobil enjoys unequalled prominence in the motor-home magazine sector.
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Ethics of the brand
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Independent, committed, critical and strictly neutral. With test verdicts critical but based on data that can be subsequently confirmed.
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Readership
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Source
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AWA 2009 |
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Total readership
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0.35 mio (title in 6-frequency) |
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Gender
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55 % men / 45 % women |
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Average age
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53,3 years |
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Average household income
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€ 3.276,00 |
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Ad Rates
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Contacts
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