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| outdoor (Germany) |
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Language
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German |
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Copy Price
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€ 4.80 |
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Launched in
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1988 |
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Frequency
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monthly |
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Sold copies
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32,136* |
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Print run
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55,705* |
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Online edition
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http://www.outdoor-magazin.com |
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Page Impressions
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631,712** |
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* IVW IV/2009 ** annual average 2009
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Editorial Content
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outdoor is the leading magazine in Germany for everyone who likes to be active outdoors in nature. Whether for short escapes or major adventure, whether for a small hike or an extended trekking holiday, whether touring on foot or by bicylce - outdoor provides well-researched tips for tours and presents the best locations in the world for hikers, trekking fans, canoers and touring cyclists. In addition outdoor provides information about all the right outdoor equipment.
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Function
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outdoor is opinion leader and market leader in the segment of outdoor magazines. outdoor accompanies and has a formative influence on the booming area of outdoor and trekking sports.
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Ethics of the brand
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outdoor stands for competent, objective, contemporary, comprehensive, critical, entertaining and practice-oriented reporting both within the core branch and among readers.
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Readership
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Source
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AWA 2009 |
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Total readership
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365,000 readers (coverage after 6 issues) |
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Gender
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59% male, 41% female |
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Average age
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45,9 years |
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Average household income
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€ 2,836,- |
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Ad Rates
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1/1 page full colour
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€ 5,200,- |
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2/1 page full colour spread
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€ 10,400,- |
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Download rate card
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GER_outdoor (4.6 MB) |
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Contacts
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Publishing house
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Motor Presse Stuttgart GmbH & Co KG, Leuschnerstrasse 1, 70174 Stuttgart |
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National website
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http://www.mps-anzeigen.de |
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Editor-in-Chief
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Olaf Beck
; Phone: +49 7152 941563 ; Fax: +49 7152 941566
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Deputy Advertising Director
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Bernd Holzhauer
; Phone: 0711/182-1545
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Internat. Advertising
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Kirsten Brodersen
; Phone: +49 711 182-1398 ; Fax: +49 711 182-1906
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