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MOTORSPORT aktuell (Switzerland)
Language
German
Copy Price
€ 2.-
Launched in
1975
Frequency
weekly
Sold copies
57,023*
Print run
96,402*
Online edition
http://www.motorsport-aktuell.com
Page Impressions
727,000
Unique Users
86,250
* IVW I/2009
Editorial Content
Europe's fasted motorsports newspaper is the only one to provide all that makes the hearts of motor-racing fans beat faster by Tuesday following the weekend racing: comprehensive, hot-off-the-press-race reports from national and international car and motorbike racing: Whatever their level of interest - casual or comitted fans, active sportsmen or decision-makers - MOTORSPORT aktuell provides them with the in-depth analysis and commentary that the TV and newspaper coverage cannot deliver. The entire thematic spectrum of racing is covered professionally and authoritatively: all Formula classes, touring car and rally racing, popular motor sports, the Moto Grand Prix scene, the Superbike World Championships and Motorcross. In short: anyone that has anything to say in motor racing, says it in MOTORSPORT aktuell - the source of information for everything to do with motor sports. Week by week all news from the market and opinion leader.
Function
The issue of performance is guaranteed to ignite the enthusiasm of this target group.The most significant characteristic of these mostly younger men is their communicative, ambitious underlying attitude. This can be seen in the active organisation of their leisure time as much as the sporty way they dress. In the broad spectrum of their interests, the main emphases are on the areas of finances and sport, but also on technical products ranging from hi-fi to computer via mobile communications. The annual reader vote, "Driver of the year", is a source of highly interesting market research data from the racing market, allowing the portrayal of long-term trends. These include brand awareness and affinity data for manufacturers, teams, suppliers and sponsors, as well as assessments of the developement of motorsports generally and of race series individually.
Readership
Source
Allensbacher Werbeträgeranalyse 2009/MACH Basic 2009-II
Total readership
412,000
Gender
86% male, 14% female
Average age
36,6
Average household income
€ 2,635.- per month
Ad Rates
1/1 page full colour
€ 7,950.-
2/1 page full colour spread
€ 15,800.-
Download rate card
Switzerland_MOTORSPORT aktuell (1.2 MB)
Contacts
Publishing house
Motor-Presse (Schweiz) AG, Industriestrasse 28, 8604 Volketswil
National website
http://www.motorpresse.ch
Editor-in-Chief
Leopold Wieland ; Phone: +41 44 806-5556
Advertising Director
August Hug ; Phone: +41-44-80655 55
Product-Manager
Gernot Schaefer ; Phone: +49-711-182 1605
Internat. Advertising
Kirsten Brodersen ; Phone: +49 711 182-1398 ; Fax: +49 711 182-1906

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