More car magazines in Switzerland
auto illustrierte (Switzerland)
Language
German
Copy Price
CHF 7.20
Launched in
1979
Frequency
monthly
Sold copies
22,408*
Print run
33,163*
Online edition
http://www.auto-illustrierte.ch
Page Impressions
128,000
Unique Users
56,000
* WEMF audited 10/2009
Editorial Content
auto-illustrierte offers consumer reports on all new cars from a special Swiss perspective. Single and comparison tests, fascinating article topics, classic vehicles and motor sport all form the core of the magazine’s focus. Special features include reports on testing of tuned cars and regular advice on tuning itself. With heavily illustrated and emotional reports and articles, we offer car buyers important information to help them make the right decision.
Function
A neutral car magazine that completely covers all automotive aspects and approaches special issues concerning the domestic market as a trendsetter for Swiss customers.
Ethics of the brand
Impartial, open-minded, respected and highly valued by consumers and the industry alike.
Readership
Source
MACH Basic 2009-II
Total readership
200,000
Gender
86% male, 14% female
Average age
39.05 years
Average household income
CHF 9.284.-
Ad Rates
1/1 page full colour
CHF 8,085.-
2/1 page full colour spread
CHF 16,170.-
Download rate card
Switzerland_auto illustrierte (1.0 MB)
Contacts
Publishing house
Motor-Presse (Schweiz) AG, Industriestrasse 28, 8604 Volketswil
National website
www.motorpresse.ch
Editor-in-Chief
Ulrich Safferling ; Phone: +41 (44) 806 55 – 516
Advertising Director
August Hug ; Phone: +41-44-80655 55
Internat. Advertising
Kirsten Brodersen ; Phone: +49 711 182-1398 ; Fax: +49 711 182-1906
Extras
Tuning Katalog
Launched in 2004
Frequency yearly
Print run 28.000*
* publisher* statement
Formel 1 Extra
Launched in 1998
Frequency yearly
Print run 28.000*
* publisher's statement
CH_AllradKatalog
Launched in 2007
Frequency yearly
Print run 28,000*
* publisher's statement

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