No leasing rates, no congestion forecasts, no sales figures, no particulate debates: AUTOFOCUS devotes itself exclusively to the pleasurable aspects of motoring. The pleasure afforded by outstanding cars of today and yesteryear. The pleasure of their unique lines, powerful sound and engineering excellence. AUTOFOCUS also devotes itself to designers and technicians, past and present, that have rendered outstanding services to legendary luxury cars and sports cars, as well as presenting portraits of celebrities or successful business people who own and drive luxury cars. The best automobile photographers showcase breathtaking speed or an enjoyable drive through town, around the racetrack or at the world’s most beautiful locations. Creative authors bring the photos to life in entertaining articles.

Editorially, the concept pleads guilty to emotional appeal and creativity. AUTOFOCUS devotes itself to extraordinary autos - with extraordinary histories. The thematic ideas, the consciously emotional photography, and the first-class writing reflect a fascination with fine and exclusive autos.